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	<title>just-free-content-articles.com &#187; SEO</title>
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		<title>SEO Strategies To Work Your Way To The Top</title>
		<link>http://just-free-content-articles.com/internet/seo/seo-strategies-to-work-your-way-to-the-top/</link>
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		<pubDate>Sun, 12 Feb 2012 08:58:22 +0000</pubDate>
		<dc:creator>Lovelyn McJade</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[SEO consultant]]></category>
		<category><![CDATA[seo services]]></category>

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		<description><![CDATA[SEO work is a way to bring your website above your competition. Knowing what to do involves learning the most effective strategies. The ideas presented here will help get you ahead of the curve, and help you avoid beginner mistakes. <a href="http://just-free-content-articles.com/internet/seo/seo-strategies-to-work-your-way-to-the-top/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>SEO work is a way to bring your website above your competition. Knowing what to do involves learning the most effective strategies. The ideas presented here will help get you ahead of the curve, and help you avoid beginner mistakes. </p>
<p>Develop a site map to be a means of assisting search engines like google to index your pages. These maps make it simple to locate any subpage on your own site. A site map might use a considerable influence on internet search engine rankings, even for tiny sites. If video clip or audio items are shown on your own web site, you must have transcripts of these integrated. Offering a transcript not just aids viewers that don&#8217;t possess the correct browser plugins on your audio/video clip it also offers you a lot more content material for your search engines like google to rank as appropriate. This could get you higher in lookup outcomes. </p>
<p>With regards to boosting your PageRank, you need to focus not just on generating traffic, and also on offering appropriate content material that will keep visitors on your own site as long as feasible. It really is proven that shelling out much more time focusing on a site increases the page rank. You will find a couple of approaches to grow the visitors time invested. When consumers can chat, talk about, and interact with one another on your own site, they are much more likely to vacation longer. </p>
<p>When you have images, you need to constantly involve a tag that describes your image. These tags display what an image must be if it doesn&#8217;t load, or perhaps the visitor has disabled image screen in his or her browser. The takeaway message from this paragraph is the fact that Google appears for keywords in alt tags, just like every other text content material on your own page. Do not employ an experienced professional <a href="http://www.storymashup.org/small-business-seo-services/">Search engine optimization</a> business to maximize your site until you have them solution some critical concerns. Examine the history and reputation from the business, and figure out in the event the strategies they use are legitimate. Also request them the cost and just how long it&#8217;ll be prior to it is possible to expect to find out benefits. You must also view some of their prior job, and talk to formal consumers. A dependable business is going to be over satisfied to comply. </p>
<p>Putting your website in a prime place to be found is what search engine optimization is all about. The article you have just read gave you multiple tips on how to make this happen for you. Applying these simple tricks will get your website noticed in no time, so increase your traffic today!</p>
<p>Look more<br />
into <a href="http://www.storymashup.org/small-business-seo-services/">small<br />
business SEO</a> services on L.McJade’s  <a href="http://www.storymashup.org/">small business marketing</a> blog</p>
]]></content:encoded>
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		<title>Tips And Advice To Improve Search Engine Optimization</title>
		<link>http://just-free-content-articles.com/internet/seo/tips-and-advice-to-improve-search-engine-optimization/</link>
		<comments>http://just-free-content-articles.com/internet/seo/tips-and-advice-to-improve-search-engine-optimization/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 08:56:05 +0000</pubDate>
		<dc:creator>Kevin Allen</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[SEO consultant]]></category>
		<category><![CDATA[seo services]]></category>

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		<description><![CDATA[Building your website's traffic is key if your website needs to turn a profit. Search engine optimization can be a great technique to boost your rank on websites and drive people to your site. Read this article for tips on how to use search engine optimization to your benefit. <a href="http://just-free-content-articles.com/internet/seo/tips-and-advice-to-improve-search-engine-optimization/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Building your website&#8217;s traffic is key if your website needs to turn a profit. Search engine optimization can be a great technique to boost your rank on websites and drive people to your site. Read this article for tips on how to use search engine optimization to your benefit. </p>
<p>Think of every one of the choices at your disposal for receiving high quality inbound links directed to your site, including post creating, press releases, message forums, blogs and directory submissions. If you have acquired a plethora of inbound links from very well regarded internet sites you will see a massive jump during the accomplishment of your Search engine optimization endeavours. When selecting a domain title, check out and pick an address which has among your keywords integrated. Your web site needs to be effortless for visitors to discover every time they do a online lookup. Remember that some people will discover your site if the site has merchandise they are searching for. Don&#8217;t assume that most visitors will merely be from advertisements. </p>
<p>It is extremely important to keep your content fresh and update it consistently. People won&#8217;t want to visit your website if you simply present the same old information indefinitely. To better market your website, consider using the services of a company that specializes in search engine optimization (SEO). You will have a better chance of being a high ranking website if you do this. You can often find great deals on these services. You should make sure that you are not on a proxy that is shared with a banned site, if you are using a shared server. Sharing proxies with sites that spam or banned sites will reflect negatively on you. You might not get the traffic you want because your ratings get the same negative ratings as the sites you share proxies with. </p>
<p>Incorporate keywords and phrases into HTML tags to make improvements to your internet sites <a href="http://www.storymashup.org/small-business-seo-services/">Search engine optimization</a>. Title tags possess the most bodyweight with all the search engines like google, so make sure you place your top keywords there. Make use of your top keywords inside your page titles to bring during the visitors! Buying a previously employed domain title will help you obtain a higher ranking. Domain names that happen to be no less than two many years classic are immediately given a lot more bodyweight by search engines like google. Appear close to and see in case you can get a domain that fits your site and it has been just recently abandoned. </p>
<p>The higher your placement on internet search engine outcomes pages, the greater traffic you may have on your web site. In case you wish to entice a lot more visitors to your site or web site, remember the ideas laid out at this site. It may be beneficial to correctly use Search engine optimization methods.</p>
<p>Know more<br />
about the various <a href="http://www.storymashup.org/small-business-seo-services/">small business<br />
SEO services</a> and <a href="http://www.storymashup.org/">small business<br />
marketing</a> programs at the blog of K.Allen</p>
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		<title>Use These Strategies For Very competitive Internet Search Engine Optimization Strategies</title>
		<link>http://just-free-content-articles.com/internet/seo/use-these-strategies-for-very-competitive-internet-search-engine-optimization-strategies/</link>
		<comments>http://just-free-content-articles.com/internet/seo/use-these-strategies-for-very-competitive-internet-search-engine-optimization-strategies/#comments</comments>
		<pubDate>Sat, 04 Feb 2012 09:00:46 +0000</pubDate>
		<dc:creator>Trixie Louise Gutenberg</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[SEO consultant]]></category>
		<category><![CDATA[seo services]]></category>
		<category><![CDATA[Small Business SEO Services]]></category>

		<guid isPermaLink="false">http://just-free-content-articles.com/internet/seo/use-these-strategies-for-very-competitive-internet-search-engine-optimization-strategies/</guid>
		<description><![CDATA[Internet search engine optimization may easily make your web site stand out. In an effort to succeed using this, you need to recognize the tricks right behind it. This post will display you methods to make your self visible, it will likewise tell you stuff you must vacation away from. <a href="http://just-free-content-articles.com/internet/seo/use-these-strategies-for-very-competitive-internet-search-engine-optimization-strategies/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Internet search engine optimization may easily make your web site stand out. In an effort to succeed using this, you need to recognize the tricks right behind it. This post will display you methods to make your self visible, it will likewise tell you stuff you must vacation away from. </p>
<p>Use several kinds of keywords and in many cases typical misspellings. Websites that have successful meta tags will appear in much more searches for any higher number of keywords. For instance, when you possess a site about Maine Coon cats, then use &#8220;Maine Coon&#8221; in addition to &#8220;Primary Coon&#8221; and &#8220;Mainecoon.&#8221; For increased traffic from search engines like google, location your keywords strategically inside the text and primary body of your weblog or site. Steer clear of overloading keywords in the starting of your passages. Make an effort to get your keyword to the very first paragraph twice. Right after that, you need to location the keywords several times within the following 200 words, producing sure that it flows nicely and it doesn&#8217;t seem overused. </p>
<p>You need to have software that tracks various site metrics before you start an SEO campaign. If you purchase the software ahead of time, you can see which tactics are successful and then alter things if you need to. Do not create pages full of links. The links you place in your copy should flow naturally. Search engines do not highly rank link pages and readers are unlikely to view them. Pages created with attention given to the formatting, and with the inclusion of text, will make the page look more professional and will give search engines context for better ranking. </p>
<p>Getting a domain title which has previously been in use can be a approach to give your self a head get started during the internet search engine rankings game. Search engines like google give higher rankings immediately to domain names that have been close to for much more than two many years classic. Seek out domains that have been just recently dropped, and see if several of the listed names could be a quality fit on your site. Optimizing your <a href="http://www.storymashup.org/small-business-seo-services/">Search engine optimization</a> will maximize your business venture. It is a reality some companies are not aware of. Search engines like google are a lot more likely to correctly grasp the content material inside your web site should you use descriptive title tags appropriately. When building title tags, have the character count below 60. Most search engines like google don&#8217;t screen anything at all past that number. Terms employed beyond that point do not garner as a lot bodyweight. </p>
<p>Putting your site inside a prime destination to be discovered is what internet search engine optimization is all about. The write-up you have just read through gave you multiple guidelines about how to make this happen available for you. Applying these basic tricks can get your site noticed quickly, so raise your traffic nowadays!</p>
<p>Look more<br />
into <a href="http://www.storymashup.org/small-business-seo-services/">small<br />
business SEO</a> services on T.L. Gutenberg&#8217;s <a href="http://www.storymashup.org/">small<br />
business marketing</a> blog</p>
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		<title>Factors To Consider When Looking For Affordable Link Building Packages</title>
		<link>http://just-free-content-articles.com/internet/seo/factors-to-consider-when-looking-for-affordable-link-building-packages/</link>
		<comments>http://just-free-content-articles.com/internet/seo/factors-to-consider-when-looking-for-affordable-link-building-packages/#comments</comments>
		<pubDate>Wed, 19 Oct 2011 12:29:17 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[effective link link services]]></category>
		<category><![CDATA[link building]]></category>
		<category><![CDATA[link building services]]></category>

		<guid isPermaLink="false">http://just-free-content-articles.com/?p=2541</guid>
		<description><![CDATA[When it comes to online marketing strategies, getting everything right is of great importance and every online business person should endeavor to get this. It is however equally important to ensure that you have gotten the most affordable link building &#8230; <a href="http://just-free-content-articles.com/internet/seo/factors-to-consider-when-looking-for-affordable-link-building-packages/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>When it comes to online marketing strategies, getting everything right is of great importance and every online business person should endeavor to get this. It is however equally important to ensure that you have gotten the most affordable link building packages as the ranking campaign can be absolutely expensive if good care is not taken. It is always important to ensure that you have done a good research before committing to any company to help with the link building process. Every investment requires that you get the best deals if the turnovers are to be favorable for you and this is not an exception for link building.</p>
<p>When you talk of affordable link building packages, it is evident that one should not be blinded by the issue of cost only but must endeavor to get a reputable firm to do business with. The search engines have become very strict of late with the aim of quashing manipulation of the link building in the website ranking business. With different search engines involved in the website ranking business, it is of great importance that you understand how each works in order to get the best out of them. Make sure that you do not also get Spam techniques but instead seek to build your rank with morally tilting link building strategies.</p>
<p><b>What to look for when scouting for link building packages</b></p>
<ul>
<li>As aforementioned, affordable link building packages should not be viewed to mean the cheapest in cost. One should however understand that the best packages should generally bring in numbers in terms of directory submissions. The best packages should also be made in such a way that they properly fit your requirements while at the same time suiting your budget.</li>
<li>A good link building service provider should also be able to provide full SEO packages since this could help your company to make it to the top of the search engine rankings. You should therefore consider such kind of a company as they possess a deep understanding on how link building works.</li>
<li>As you look for affordable link building packages, you should also check out for one that includes article writing and submission, directory submissions and social bookmarking. The articles created should be original and unique and the content should be rich in content depending with your niche.</li>
<li>You can also look for link building packages that offer you forum posting, press releases and also blog submissions. Blog creation is one of the best parts of link building and you should consider a company that offers such.</li>
</ul>
<p>These are only a few of the things that you should look out for when seeking to build the link for your website for the maximization of your profitability. There are different factors to look out for and especially to do with avoiding Spam and irregular links that could land your website into trouble with the search engines. Using anchor texts could also be useful in link building for your website. </p>
<p>To know more in-depth tips and tricks of how to select an <a href="http://www.webuildlink.com/link-building-packages.html">affordable link building package</a> and more link building guides and strategies at <a href="http://www.webuildlink.com/">www.WeBuildLink.com</a></p>
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		<title>Website Redesign Best Practices – Part 3</title>
		<link>http://just-free-content-articles.com/internet/seo/website-redesign-best-practices-%e2%80%93-part-3/</link>
		<comments>http://just-free-content-articles.com/internet/seo/website-redesign-best-practices-%e2%80%93-part-3/#comments</comments>
		<pubDate>Wed, 13 Apr 2011 07:24:19 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[affordable search engine optimisation seo sem rates services]]></category>
		<category><![CDATA[affordable small business SEO]]></category>
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		<category><![CDATA[Small Business SEO Package]]></category>
		<category><![CDATA[web redesign]]></category>
		<category><![CDATA[web redesign proposal]]></category>
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		<category><![CDATA[website rebuild]]></category>
		<category><![CDATA[website redesign]]></category>

		<guid isPermaLink="false">http://just-free-content-articles.com/?p=1797</guid>
		<description><![CDATA[By: Aka Ben Kemp In this third article on redesigning a website, we are going to look closely at off-page content issues, such as meta-tags, links, domain names etc. Off-Page Content The page Title tag is the single most important &#8230; <a href="http://just-free-content-articles.com/internet/seo/website-redesign-best-practices-%e2%80%93-part-3/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><strong>By: Aka Ben Kemp</strong></p>
<p>
In this third article on redesigning a website, we are going to look closely at off-page content issues, such as meta-tags, links, domain names etc.
</p>
<p>
<b>Off-Page Content</b>
</p>
<p>
The page Title tag is the single most important on-site element! There are also other opportunities for increasing the density of key words and phrases &#8211; some are listed below:
</p>
<p>
<b>Title – The No.1 On-site Element</b>
</p>
<p>
The maximum recommended length is 8-10 words, or 70 characters. Full manual control is important. In a CMS or ecommerce scenario, if all that can be offered is dynamic, it should be orderd as follows; Product Name + Category + Tagline :: maximum 70 characters. Do NOT use stop words, or irrelevant words. The best Title tag is one that is unique and strictly relevant to each individual page, and this is crucial to attaining top search engine rankings.
</p>
<p>
<b>Meta-tags</b>
</p>
<p>
Items such as Titles, Descriptions, Keywords are essential off-page elements which significantly influence the search engine’s appraisal of your site, and have an impact on whether searchers actually click on the search results link and come thru to your site. USE THEM, WISELY! In a CMS / Shopping site, especially if very large, it is probably best to have a dual-action system. E.g. populate the Title / Description / Keywords meta-tags automatically from page content by default, but allow manual override as / if required.
</p>
<p>
<b>Description</b>
</p>
<p>
Unique Description meta-tags must be provided on all pages. The maximum recommended length for a Description is 200 characters (Google will display 150 only, but other SE’s will show 200). Manual control is best if possible. If dynamically generated then an output string like this is best; Product Name + Category Name + 1st Paragraph of Product Description :: maximum 200 characters It is extremely important to search engine rankings that a carefully crafted Description, unique to every page, be provided. This helps the search engines to properly categorise the site. A well crafted description will also be used verbatim in most search engine results displayed to searchers, meaning you can control what is shown to searchers in SERPs. And, of course, the Description should in fact describe the page its on. The Problem: when descriptions are not supplied, the search engines will do their best to generate one from existing content, which can often look like rubbish, or be duplicated on all pages. Where a “generic” description is provided, all the pages look the same in the search results. Your Descriptions are meant to help “sell” the product…
</p>
<p>
<b>Keywords</b>
</p>
<p>
Unique Keyword meta-tags must be provided on all pages! Manually controlled if possible. If dynamically generated, an output string like this is best; Product Name + Category Name + 1st Paragraph :: maximum 250 characters NB: strip out special characters – e.g. &#038; : ; etc, and its not absolutely essential to place commas between words. NB: This tag is not heavily relied on by most search engines. However, it is a useful discipline to insert the targeted keyword phrases for the page into the tag &#8211; as a reminder, if nothing else. However, the terms must focus on the page content, not simply be stuffed full of vaguely related words. Every page must be set to target a specific relevant set of keywords / phrases!
</p>
<p>
<b>Links</b>
</p>
<p>
You need to be careful about Links – simplified, it now works this way…</p>
<ul>
<li>A link to your site from another site is a vote for you and is added to your total vote count.</li>
<li>A link from you to another site is a vote BY your, and is DEDUCTED from your total vote count</li>
</ul>
<p>Reciprocal links are neutral…</p>
<ul>
<li>Outward links can bleed away your Page Rank….</li>
<li>Outward links to inappropriate sites WILL hurt your rankings.</li>
</ul>
<p>Sculpting outward links so they don’t count as a vote outwards is done by adding the rel=”nofollow” attribute to the links. Wholesale use of nofollow is unwise&#8230; its unnatural and potentially you may be penalised for it. Its introduction was to cover &#8220;untrusted&#8221; links only, but abuse of the original intent and purpose is forcing Geegle to rethink its use.
</p>
<p>
<b>Domain Names</b>
</p>
<p>
Be aware that any move to switch domain name as part of a rebranding process is fraught with peril. This was covered in Part 1 of this series of article. However, sometimes it makes sense to switch domain names. If the current domain is only a year or so old, is badly named, has no incoming links to speak of, and current rankings are negligible, there may be much to be gained by a new, more relevant domain name. There are a variety of Domain-related issues that impact on your search engine rankings.</p>
<ul>
<li>Use relevant / specific keywords in the Domain Name, but not excessively so. Two or three keywords is regarded as sufficient&#8230;</li>
<li>Separate them by HYPHENS because it helps make sense to viewers!</li>
</ul>
<p>E.g.; newzealandrugbytours.com vs. new-zealand-rugby-tours.com</p>
<p><b>Country Code vs. .Com</b></p>
<ul>
<li>A dot.com site must be hosted in the targeted country.</li>
<li>A .com.au or .co.nz site can be hosted anywhere and Google will associate it with the specific country</li>
</ul>
<p><b>Hosting</b>
</p>
<p>
An aspect overlooked by many site owners is the importance of the Domain Name “Country Code” to your site rankings, traffic and consequent success. The problem here is the “decentralisation” of search &#8211; the way in which the major search engines have split their indexes up into country-specific search opportunities. Google (and other SE’s) know where you are, or where you should be associated with, by either the Country Code (.Co.NZ) or the IP address allocated to your site. IP addresses are allocated in numeric blocks or ranges, by country.
</p>
<p>
<b>Web Redesign Summary</b>
</p>
<p>
The examples shown in the series of articles illustrate that its not the tools, its the quality of workmanship that makes the difference. If you&#8217;re a website designer, you owe it to your clients to ensure you do more good than harm! If your stupidity causes the newly rebuilt website to vanish off Google&#8217;s radar screen, it does not matter one iota if the site looks stunning! Page redirection is such a fundamental requirement, its verging on criminal negligence to overlook it! Not using freely available, fully automated sitemap and meta-tags generation tools is quite unprofessional. It confirms the designer&#8217;s incompetence, so by all means, add your name to the footer credits to let the world know who to avoid! Of course, if your underlying objective is to keep people like me in business, feel free to ignore all my well-intended advice&#8230;
</p>
<p>The SEO Guy, aka Ben Kemp, is a veteran SEO consultant with 14 year experience in <a href="http://www.comauth.co.nz/seo-rates-services/business-seo-services-corporate"> business search engine optimisation</a> and <a href="http://www.website-designers.net.nz/website-audits"><br />
website audit reviews</a> accumulated in 24 years of IT management work.</p>
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		<title>Website Redesign Best Practices – Part 2</title>
		<link>http://just-free-content-articles.com/internet/seo/website-redesign-best-practices-%e2%80%93-part-2/</link>
		<comments>http://just-free-content-articles.com/internet/seo/website-redesign-best-practices-%e2%80%93-part-2/#comments</comments>
		<pubDate>Wed, 13 Apr 2011 07:20:58 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[affordable search engine optimisation seo sem rates services]]></category>
		<category><![CDATA[affordable small business SEO]]></category>
		<category><![CDATA[Small Business SEO]]></category>
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		<guid isPermaLink="false">http://just-free-content-articles.com/?p=1795</guid>
		<description><![CDATA[By: Aka Ben Kemp Site architecture can make or break a site’s chances of achieving prominence in the search engine results pages. These’s usually no one single element at issue, more a combination of items that collectively add up to &#8230; <a href="http://just-free-content-articles.com/internet/seo/website-redesign-best-practices-%e2%80%93-part-2/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><strong>By: Aka Ben Kemp</strong></p>
<p>Site architecture can make or break a site’s chances of achieving prominence in the search engine results pages. These’s usually no one single element at issue, more a combination of items that collectively add up to an overly high impediment to search engines. Improper use of Flash and JavaScript are common culprits, as is failure to use the most basic of website building blocks.
</p>
<p>
<b>Site Architecture Issues in Detail</b>
</p>
<p>
<b>Search Engine Friendly URLs:</b></p>
<ul>
<li>URL’s should include a relevant keyword phrase specific to every page generated!</li>
<li>Avoid capitalisation AND spaces in file names, use hyphens to separate words instead.</li>
</ul>
<p>Search Engines can now cope with URL’s with multiple iterations of ?, &#038; and = in them, but they are incomprehensible to HUMANS! But nonsensical URL&#8217;s do not provide any clue to the search engines as to what the page content is about&#8230; Search-friendly URLs are valuable increments in the process of categorising page content.
</p>
<p>
<b>Explicit Image File Names:</b>
</p>
<p>
Use keyword-rich explicit Image file names e.g.;</p>
<ul>
<li>http://www.mysite.com/images/new-zealand-rugby-tours-hdr-4.jpg</li>
<li>http://www.mysite.com/images/school-rugby-tours-nz.jpg</li>
</ul>
<p><b>Image URL’s should include relevant keywords specific to every page generated!</b></p>
<ul>
<li>Both Google and Yahoo have specific image functions that can generate a lot of traffic if images are properly named and tagged (ALT tags)</li>
<li>Avoid capitalisation AND spaces in file names, use hyphens to separate words instead.</li>
</ul>
<p><b>Image Alt Tags:</b>
</p>
<p>
Use Image Alt Tags on every image – a short keyword-rich, relevant sentence that describes the content of the page / image is what’s needed. Its essential to reinforce relevant keywords in every area of the page – Image ALT tags are an important location to insert one or more exact match search phrases.
</p>
<p>
<b>Site Maps are Essential:</b>
</p>
<p>
Sitemaps help shorten the “levels” to the main content – the Products. In many Shops, the nested Categories drive the real content down far deeper than 3 levels from Home. Anything lower than 3 levels in the internal link hierarchy appears far less valuable to SE’s &#8211; and rarely gets a Top 30 ranking in the SERPs! <b>Both forms of sitemaps are essential;</b></p>
<ul>
<li>An accessible HTML version, with links to it from Home page.</li>
<li>Plus an XML version that should be linked from the robots.txt page (and submitted to both Google and Yahoo for indexing)</li>
</ul>
<p>For example: in very large osCommerce sites its possible to dramatically increase the number of indexed pages on Google by using the All_Products modification as a site map, and placing the A-Z links it generates on the footer of every page.
</p>
<p>
<b>Custom 404 Error Page</b>
</p>
<p>
Add a Custom 404 Error Page: According to a recent poll, only 23% of visitors that encounter a 404 page make a second attempt to find the missing page. That means 77% of visitors that encounter a 404 error will immediately leave your website! Creation of an effective Custom 404 Page, you can actually increase visitor retention by ensuring they find what they need.
</p>
<p>
<b>JavaScript &#038; Flash Disasters</b>
</p>
<p>
Keep the use of JavaScript and Flash throughout the site to a minimum. Whilst everything contained within <script language="JavaScript"> and </script> is not actually processed, the SE’s are thought to assess the ratio of code to content, demoting pages with excessive code!</p>
<ul>
<li>The Search Engines don’t much like JavaScript (or Flash or FRAMES) – so minimize its use.</li>
<li>It is better if external JavaScript (and CSS) files are “called” or “included” and the minimum amount of code is embedded in the pages.</li>
<li>NEVER use JavaScript or Flash for the Main Menus!!!</li>
</ul>
<p>Like it or not, Google cannot &#8220;see&#8221; anything contained in either JavaScript or Flash. If you use either mechanism for your main menu system, you are consigning the site to relative oblivion.
</p>
<p>
<b>robots.txt File</b>
</p>
<p>
Make sure there is a robots.txt file on the site, because search engine spiders look for it! In there you can specify which, if any, directories or files are NOT to be indexed. In the majority of cases, you allow all spiders access to everything. If the file is missing, the requests for it generate 404 Page Not Found errors – and you should always try to minimise these errors. The robots.txt file should also include a link to your sitemap e.g.; Sitemap: http://www.mysite.com/sitemap.xml
</p>
<p>
<b>On-Page Content:</b>
</p>
<p>
Pages need text content. Without it, there is nothing for a search engine to work with as it attempts to establish what the website is about. If you seriously expect a page to rank in the Top 10 for a competitive keyword search phrases, the minimum amount of content you should aim for is in the order of 800-1000 words of content. Previously, lesser volumes may have sufficed, but Google&#8217;s quest to provide the most relevant pages for any given search has upped the stakes a little. Does it seem logical that a page with 400 words of good content is likely to outweigh a page with 1000 words of good content&#8230; That content should be original, well-written, interesting, engaging, thought-provoking and/or provocative. It must be focused toward the specific keyword search phrase you are planning to rank well for&#8230; The content should include 1 or more images to add interest, with relevant keywords in the Alt text. There must be some form of “Call to Action” where you specify WHAT it is that you want visitors to do, and How/Where to do it.
</p>
<p>
<b>Page Headings:</b>
</p>
<p>
This is the most (SEO) important “On-Page” location to specify to the search engines what the page is about… It is important to both load your Headings with main keyword phrase/s, most important at the beginning and to ensure that all are in H1 / H2 / H3 format.<br />
First Paragraphs:
</p>
<p>
This is the 2nd most (SEO) important “On-Page” location to specify to the search engines what the page content is about… ….</p>
<ul>
<li>It is important to place primary keyword phrases at the start of the first paragraph, and to highlight them in bold if possible.</li>
<li>It is important to include text anchor links on main internal pages. Links TO these anchors (bookmarks) should be provided on Home page and sub-pages, to pages below, and at the same level.</li>
<p>
<b>Text Anchors / Bookmarks / Hyperlinks</b>
</p>
<p>
Place some keyword-rich anchor text links to internal pages from within body text, because this helps set keyword relationships to those pages. Adding anchors on internal pages, and links TO those anchors, also raises keyword count of both pages. Linking to anchors on internal pages from Home page raises the perceived importance of those internal pages, and provides additional pathways for search engine spiders to find and index them.
</p>
<p>
<b>Navigation / Main Menu</b></p>
<ul>
<li>This should be CSS / DHTML text-based to gain maximum traction</li>
<li>NOT JavaScript / Flash because these cannot be accessed by Search Engines</li>
<li>Page Rank is passed downwards through the site via accessible internal links</li>
<li>The keywords in internal links are also what SE’s will associate with the internal pages</li>
</ul>
<p>If possible, allow addition of hyperlink titles to the menu item links – dynamic, based on the internal page’s 1st heading is not as good as the ability to manually add titles to menu item names. Hyperlink titles in the menu, and in the text anchors (above) can significant increase keyword count on a page, as well as reinforcing what the page (that the link leads to) is about.</p>
<p>The SEO Guy, aka Ben Kemp, is a veteran SEO consultant  with 14 year experience in <a href="http://www.comauth.co.nz/seo-rates-services/affordable-small-business-seo">affordable small business SEO</a> and <a href="http://www.website-designers.net.nz/website-design-quote"> website design quotes</a> accumulated in 24 years of IT management work.</p>
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		<title>Website Redesign Best Practices – Part 1</title>
		<link>http://just-free-content-articles.com/internet/seo/website-redesign-best-practices-%e2%80%93-part-1/</link>
		<comments>http://just-free-content-articles.com/internet/seo/website-redesign-best-practices-%e2%80%93-part-1/#comments</comments>
		<pubDate>Wed, 13 Apr 2011 07:18:24 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[affordable search engine optimisation seo sem rates services]]></category>
		<category><![CDATA[affordable small business SEO]]></category>
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		<category><![CDATA[web redesign]]></category>
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		<guid isPermaLink="false">http://just-free-content-articles.com/?p=1793</guid>
		<description><![CDATA[By: Aka Ben Kemp Website redesign proposal checklists should take careful account of the current status of the existing website. Rather than just rush headlong into the web redesign / rebuild process, an assessment of the good and bad elements &#8230; <a href="http://just-free-content-articles.com/internet/seo/website-redesign-best-practices-%e2%80%93-part-1/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><strong>By: Aka Ben Kemp</strong></p>
<p><strong>Website redesign</strong> proposal checklists should take careful account of the current status of the existing website. Rather than just rush headlong into the web redesign / rebuild process, an assessment of the good and bad elements of the original site should be made. Include consideration of SEO aspects. All to often, the website makeover results in a dramatic downturn in search engine rankings! Don&#8217;t underestimate the value of the existing indexed pages&#8230; or the benefits of current organic SERPs. Run the rebuild idea past an SEO consultant&#8230;</p>
<p><strong>The Risks to Current Rankings</strong></p>
<p>Be aware that existing search engine rankings can all too easily go down the toilet! Why? Well, that&#8217;s the consequence of not planning and executing strategies to cover the threats.</p>
<p><strong>Page Redirection</strong></p>
<p>Without a trail of breadcrumbs to find out where the old content went, all search engines are left bewildered and floundering in a sea of 404 Page Not Found errors.</p>
<p>1. <strong>Top-Ranking Pages</strong> &#8211; should be identified, preserved and enhanced</p>
<p>2. <strong>301 Redirects</strong> &#8211; rerouting old page URLs to the corresponding new page names. If that&#8217;s not done, all indexed and well-ranked internal pages will suddenly generate 404 Page Not Found errors, and will eventually be purged from all search engines indexes! All internal Page Rank will be lost, as will all client&#8217;s Bookmarked page links&#8230; All &#8220;deep links&#8221; to internal content will be lost&#8230;</p>
<p>3. <strong>Optimised On-Page Content</strong> &#8211; moving previously optimised &#8220;good page content&#8221; to the corresponding new pages</p>
<p>4. <strong>Image Alt text</strong> &#8211; copying the old text to the replacement images</p>
<p>5. <strong>Meta-tags</strong> &#8211; copying titles, description and keywords to the corresponding new pages</p>
<p>6. <strong>Sitemaps</strong> &#8211; provision and listing of XML or HTML Sitemaps If you fail to do this, Google&#8217;s search engine spiders and bots will be forced to start from zero! If they are forced to reassess the intent and purpose of the site, and you&#8217;ve not preserved the good elements, a drop in rankings is inevitable.</p>
<p><strong>Rebranding</strong></p>
<p>I don&#8217;t have a problem with branding per se. However, whilst branding consultants have great expertise in their sphere of interest, they usually have minimal understanding of the issues inherent in attaining top search engine rankings. Branding consultants have no respect for your 10 year old domain&#8230; Any recommendation to drop your aged / mature domain name in favour of a new &#8220;trendy&#8221; business name is a severe risk to your online presence. Domain Redirection makes it possible to redirect all traffic to the old domain to the new domain. You can couple that with individual page redirection&#8230; However, that still leaves you with all your old links pointing to a &#8216;dead&#8217; domain and at risk of removal. Don&#8217;t &#8220;misunderestimate&#8221; the value of an aged domain with lots of links! As an example, I just reviewed a rebuild proposal that involved moving from a 1999 registered domain with 2900+ incoming links (including 100+ links from domains with a +7 PR! Their destination was a 2008-registered domain with 35 links&#8230;</p>
<p><strong>The Rebuilders</strong></p>
<p>Ok, so you&#8217;re going to rebuild a mature site that&#8217;s generating business, but needs a more modern look and feel. Make sure you choose a designer / developer who comprehends the importance of the old content, and understands the SEO aspects. Make sure the fundamental SEO elements are included in the design architecture. I repeatedly see website design output from designers that amazes me, with examples such as:</p>
<p>1. An SEO module was loaded but not activated &#8211; so zero meta-tag content on any page! 2. A WordPress CMS with the Admin / Privacy settings set to &#8220;I would like to block search engines, but allow normal visitors&#8221; 3. JavaScript main menus that SE&#8217;s cannot penetrate, meaning no internal pages indexed! 4. Flash main menu that SE&#8217;s cannot penetrate, meaning no internal pages indexed! 5. Splash / Intro pages with 1 link to the home page only, and Flash content &#8211; meaning zero Home page content! 6. No sitemaps, just to make it even more difficult to find internal content!</p>
<p>If you are deliberately setting out to kill off a website, these are very effective ways of doing so&#8230; There&#8217;s a lesson here! If you are going to rebuild your website yourself, or pay someone else to do it, you&#8217;d best ensure that the person responsible for the changes has a plan that includes at least the basics! Failing to plan is planning to fail ,as these examples clearly show!</p>
<p><strong>Do You Need Google?</strong></p>
<p>Whilst there are people out there who say that you don&#8217;t, you may rest assured that they are, in the main, not knowledgable on the subject. Unless (or until) you are a household brand name, you are going to need search engines to deliver potential clients to you. To get an increasing flow of visitors from search engines, you&#8217;ll have to play by their rules, not yours&#8230; Whenever you cannot change the global reality to fit your own perception, you must adapt&#8230; or you&#8217;ll simply be irrelevant!</p>
<p><strong>New Site SEO Requirements</strong></p>
<p>For maximum SEO benefits, there are some overall goals to aim for…</p>
<ul>
<li><strong>Search Engine Friendly URLs</strong> &#8211; Page File Names should be explicit, and keyword-rich, independent of Titles or Headings</li>
<li><strong>Off-Page Titles</strong>: independent and unique page Titles are essential. Dynamic, with manual over-ride will work fine.</li>
<li><strong>Description Tag</strong>: independent and unique page Descriptions are essential. Dynamic with manual over-ride is ok</li>
<li><strong>Keyword Tag</strong>: independent and unique page Keywords – dynamic with manual over-ride is ok</li>
<li><strong>Image File Names</strong>: imported image file names should be preserved, allowing keyword-rich image names.</li>
<li><strong>Image ALT Text</strong>: dynamic based on file name with manual over-ride is ok. Keyword rich image file names are important supporting elements of page content. </li>
<li><strong>Menu Item Names</strong> &#8211; controllable, independent of page Headings, with manual set hyperlink titles</li>
<li><strong>Page Headings</strong> &#8211; formatted in H1, H2, H3 HTML tags, independent of menu name</li>
</ul>
<p><strong>Make sure that the BASIC files are in place;</strong></p>
<ul>
<li>Robots.txt: with a link to the XML sitemap</li>
<li>Sitemap: XML, plus HTML</li>
<li>Custom 404 Error Page: standard page template, full menu etc</li>
</ul>
<p><strong>Make sure that the BASIC Hosting issues are sorted;</strong></p>
<ul>
<li><strong>www vs. non-www</strong>: always use full canonical domain name, and prevent duplicate content being indexed</li>
<li><strong>Hosting</strong>: correct country TLD – or correct country hosting</li>
</ul>
<p>The SEO Guy, aka Ben Kemp, is a veteran SEO consultant with 14 year experience in <a href="http://www.comauth.co.nz/seo-audit-review">SEO audits, website reviews </a> and <a href="http://www.website-designers.net.nz/website-redesign">website redesign quote proposals</a> accumulated in 24 years of IT management work.</p>
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		<title>Your Perfect SEO Solution in South Florida</title>
		<link>http://just-free-content-articles.com/internet/seo/your-perfect-seo-solution-in-south-florida/</link>
		<comments>http://just-free-content-articles.com/internet/seo/your-perfect-seo-solution-in-south-florida/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 05:02:25 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[SEO]]></category>
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		<guid isPermaLink="false">http://just-free-content-articles.com/?p=1084</guid>
		<description><![CDATA[By: Roger If you are doing business in this Internet era, the first thing you need to have is a website. This website represents you and your business, and is used as the marketing tool for your business. Just like &#8230; <a href="http://just-free-content-articles.com/internet/seo/your-perfect-seo-solution-in-south-florida/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>By: Roger</p>
<p>If you are doing business in this Internet era, the first thing you need to have is a website. This website represents you and your business, and is used as the marketing tool for your business. Just like you and your business, there are thousands of sites all over the Internet. This is partially because of the recent boom in e-commerce, and also due to the global recession that took place of late.</p>
<p>So in such a competitive market everyone wants the best web solutions. And that is what our SEO or Search Engine Optimization service is for. Based in South Florida, we focus on South Florida organizations, and we are one of the best South Florida SEO management firms. But we also do provide our service nationwide and even globally. </p>
<p><b>Why SEO?</b><br />
Your website might have all required information with stunning visual impact. You might have all the details you need to give about your products, with attractive pictures and feature details. And anyone interested can find your contact details. But will all this information be enough to increase your sales, if your site does not get discovered among thousands of other sites that are providing the same service? If search engines do not index your website correctly, how will you have viewing traffic except for those people who know and specify your exact web address?</p>
<p>To make your website visible among the thousands of other sites in the popular search engines like Google and Yahoo! is what SEO services are for &#8211; so that you can get better sales by being &#8220;discovered&#8221; in search results. </p>
<p><b>Why Us?</b><br />
Our objective is to provide you with the best possible website promotion. Using our service, your website will get good rankings in the search results with popular search engines like Google, Yahoo, and Bing. This, of course, is something that you can handle on your own, but do you think it&#8217;s worth your time and money? Our strong SEO team comes with extended experience and knowledge about key words and phrases to use in order to get top ranking in the search results – which will help your business blossom faster. So don&#8217;t you think it is always better to lay this responsibility on the shoulders of the experts, while you manage your business? If your answer is yes, you have come to the right place. Moreover, if your business is located in South Florida, we provide specialized service for you and you have come to one of the best companies providing South Florida SEO service. </p>
<p>Being local, we understand the requirements of your business and we provide customized service according to your needs. To get a right kind of promotion for your website you may require blogging, press release, write-ups, etc. We will help you promote your business with the right combination of advertising strategies – that attracts the right type of people.</p>
<p>So if you are looking for a South Florida SEO service provider, then why wait? With our expertise and professional support you and your business will be able to reach its pinnacle. </p>
<p>About Author: <br />
The Author Roger writes about <a href="http://www.soflaweb.com/services"><u>SEO Solution in South Florida</u></a> and <a href="http://www.soflaweb.com"><u>South Florida Web Design</u></a>. More information on www.soflaweb.com</p>
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		<title>Article Writing &amp; Dental Self-Extraction</title>
		<link>http://just-free-content-articles.com/internet/seo/article-writing-dental-self-extraction/</link>
		<comments>http://just-free-content-articles.com/internet/seo/article-writing-dental-self-extraction/#comments</comments>
		<pubDate>Sat, 29 May 2010 07:32:01 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[New Zealand search engine optimisation]]></category>
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		<guid isPermaLink="false">http://just-free-content-articles.com/?p=947</guid>
		<description><![CDATA[By: Aka Ben Kemp For most of us, writing an article is as much fun as a trip to the dentist, and each word extracted from our pen is as painful as pulling our teeth out one by one&#8230; I&#8217;ve &#8230; <a href="http://just-free-content-articles.com/internet/seo/article-writing-dental-self-extraction/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><strong>By: Aka Ben Kemp</strong></p>
<p>For most of us, writing an article is as much fun as a trip to the dentist, and each word extracted from our pen is as painful as pulling our teeth out one by one&#8230; I&#8217;ve just been reviewing a client&#8217;s article marketing strategy and am depressed at the fundamental shortcomings in both the approach and execution&#8230; Often, my depressions are a spur to a story &#8211; the painstaking explanation of the error of the client&#8217;s ways providing a foundation for an article of my own.</p>
<p><b>CONTENT:</b></p>
<p>Reputable article distribution directories specifically do not permit advertising. Nor will they approve excessive but utterly pointless keyword use in the content. The only thing in the content that matters is that you provide an interesting, authoritative, original, informative and non-commercial article on the specific topic. In this case study, what was required was more along the lines of a travel article, discussing aspects relating respectively to Holiday Homes in New Zealand, Luxury Lodges in New Zealand and Luxury Accommodation in New Zealand. What we had was 3 articles, keyword-stuffed with multiple iterations of both the business name and the targeted keywords</p>
<p>The goal is to get it published – therefore, you need a catchy title, and interesting, topical and/or timely information. You do not need to add multiple iterations of the targeted keywords anywhere in the article itself. In most article repositories, the article body usually won&#8217;t generate a direct benefit to your website per se. What you need is an 800 word story that captures people’s interest and makes them want to include it, with attribution (author’s credits) on their website… You should therefore focus on getting the primary keyword phrase/s you want to target in the (maximum of 2) links in the Author’s Bio… Unfortunately, the first of three articles I previewed from this client had;</p>
<p>- 387 words in total</p>
<p>- 11 iterations of the business name</p>
<p>- 7 iterations of the primary keyword phrase (5 complete / 2 partial)</p>
<p>- 5 iterations of the secondary keyword phrase</p>
<p>- no Authors Bio </p>
<p><b>LINKS:</b></p>
<p>Most article distribution directories do not permit links in the content body, only in the Author’s Bio section. The only link in these articles was in the body of the article. Articles provide you with the absolute best opportunity to generate DEEP LINKS. In this client example, the sole link was;</p>
<p>- in the body text &#8211; the wrong place</p>
<p>- to the Home page instead of a relevant internal page (deep link)</p>
<p>- a total waste of the link potential, due to using the Domain Name as the Anchor Text  </p>
<p>The goals for an article are usually;</p>
<p>- First of all, to get it accepted for inclusion in the article repository. </p>
<p>- If an editor approves it, then you get a maximum of 2 (deep) links back to your site using your primary keyword phrase as the Anchor Text (link title).</p>
<p>- Secondly, for it to be useful, original and usable enough that other website owners will copy and publish it with attribution of source</p>
<p>- Publication means you get an additional 2 (deep) links back to your site, using your primary keyword phrase as the Anchor Text (link title).</p>
<p>- To establish trust and credibility as an author</p>
<p>- To get people to read your articles, and to come on your website looking for more information</p>
<p>- To build an information resource that expands your own website content</p>
<p>A good article can potentially generate 100’s of keyword-rich links to your site. An exceptionally good article may generate 1000&#8242;s of links. Either way, articles can substantially increase the total deep link count and the extent of keywords Google et al will associate with your website. This increases the number of phrases that your website is relevant to, and potentially increases your position in Search Engine Results Pages (SERPs) as well as increasing overall qualified traffic. </p>
<p>Searching for the Title of the clients article on Google, using an exact-match search, there were 8 links from two domains, both of which were bottom-of-the-barrel Press Release sites. </p>
<p>Obviously, his strategy needs a rethink and refocus because the current approach means the articles will never be approved and accepted by authoritative article distribution directories, let alone picked up by other site owners for inclusion in their content… The really depressing aspect is that the client was paying an SEO company for the article copywriting and distribution service, partially rewriting the poorly written articles himself, and then expecting them to deliver miracles! So, by and large he has pretty much been wasting time and money on article link-building efforts thus far…</p>
<p><strong>About Author:<br /></strong><br />
The SEO Guy, aka Ben Kemp, is a veteran <a href='http://www.comauth.co.nz/nz-seo-company-seo-consultant'>NZ SEO consultant</a> with more than a decade of SEO experience and website design accumulated in 23 years of work in the IT industry. His articles provide advice on <a href='http://www.comauth.co.nz/seo-rates-services/article-link-building'>SEO article marketing and link-building</a> issues.</p>
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